![]() ![]() However, The Search Agency, has seen tablet CPCs rise above desktop for the first time last quarter and concludes that enhanced campaigns has played a roll in the increase. Google reported a 6 percent drop in CPC in its latest quarterly earnings statement and reports from search marketing agencies Covario and RKG have concluded that enhanced campaigns have yet to have an impact on CPCs. Many have predicted enhanced campaigns will increase CPCs as more advertisers add mobile targeting to their campaigns and tablet targeting is now tied to desktop. The verdict is still out on how enhanced campaigns will affect advertiser costs. This also meant that Monday was much less dramatic than anticipated. After warning AdWords advertisers for months that the deadline for transitioning campaigns to enhanced was July 22, 2013, Google announced that day that the migration would, like most product launches, take several weeks.
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